Are you thinking to open your linkedin profile ? Then this article is for you where I will try to cover “ how to use linkedin groups ” , “ how to use linkedin video ” , “ linkedin video best practices ”, “ LinkedIn Share Button ” including “ linkedin media kit ” . Hope you will enjoy and get benefited.
How to Use Linkedin Groups
LinkedIn groups are a structured way of bringing professionals with similar interests together. You’ll find writing groups, sales groups, vet groups, and more. You can even form your own group if you don’t find one that matches your interests.
It’s worth noting that it can take a little work to get groups to support your efforts but it’s very much worth it. Imagine the power of 1,000 people with similar topic interests promoting your book to their networks!
You can market your book in groups very effectively. You must keep in mind that this kind of marketing is all about engagement and not spam. So don’t continually post “Buy my book from Amazon” links. Instead, use quotes from your book to act as valuable answers to people’s problems that are shared in the group.
What are the benefits of group membership ?
Here are just a few, from the LinkedIn Learning Center: y Quickly discover the most popular discussions in your professional groups. y Play an active role in determining the top discussions by “liking” and commenting. y Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.
y See both member-generated discussions and news in one setting. y Easily browse previews of the last three comments in a discussion. y Find interesting discussions by seeing who liked a discussion and how many people commented. how to use linkedin groups .
Thousands of groups are available to you. You can find them by searching groups using simple keywords like “books,” “authors,” or “writers.” Once you’ve started browsing these lists, you can use keywords to get much more specific. To search “Groups,” simply go to the People search tool at the top right of your screen: Click the little dropdown arrow next to the word People, and select Groups.
Then type your keywords into the box. Once you have selected and joined groups you like (Note: You can belong to as many as 50 groups, not counting subgroups), you have to get active. However, don’t barge in like a barroom brawler at 3 a.m.! Take a little time to work out the general personality of the room.
Spend some time deciding which members you want to network with. And remember, networking is a two-way street. You have to give a little as well as take a little. So think about how you can help the people you want to connect to at least as much as you think about how they can help you. how to use linkedin groups .
Then it’s time to join in the conversation. Don’t forget to keep things professional and polite. It’s also important to focus on giving advice, not on plugging your book. People enjoy networking with people who contribute, not those who seem to have a single channel of “Me, me, and me.”
The Most Important Profile Tip Ever This may be an obvious point, but it’s one that’s too often neglected. You’re a writer. You are selling your writing. So you need to proofread your profile. It’s that simple. If your profile isn’t clear, concise, and grammatically accurate, people will wonder how bad your book is going to be.
If necessary, you can ask someone else to read it through and critique it before you put your profile into place permanently.
11 More Profile Tips
1. Include your media kit on your LinkedIn profile : linkedin media kit
Every author worth his or her salt has a media or press kit—pre-packaged promotional materials ready for media distribution. linkedin video best practices linkedin media kit .
Do you? If so, have you included it on your profile? If not, it’s time to create one. A media kit includes: y a fact sheet, which provides an overview of the book y a book summary and excerpt y book reviews y your author photo y written, video, and audio endorsements y your biography y interview questions and topics y any and all PR, including articles authored by you, recorded media interviews.
And PowerPoint presentations Add your media kit by clicking on the presentation link area in either or both the Summary and Experience sections: linkedin video best practices linkedin media kit .
2. linkedin video best practices
Videos let you reach a whole new audience. Over 190 million people use YouTube alone. This means that if you can create valuable, interesting video content, you can harness that side of networking for even better results.
Make people laugh or make them think, and you’ll have won the battle to go viral. Have fun but keep things professional. Think “Network” rather than “Jackass” when you’re putting it together. how to use linkedin video .
How to Use Linkedin Video
Again, the Presentation link area makes it super-simple to add video from YouTube or elsewhere . . . the tool even pulls the description of your video from the original site and adds it in. Miraculous! how to use linkedin video .
3. Get Recommendations
It’s easy to get recommendations on LinkedIn. Yet, while many users have dozens (or hundreds) of these, others have none. What’s the difference? Those with recommendations asked for them. Didn’t mum always say, “If you don’t ask, you don’t get”? When it comes to LinkedIn recommendations, that’s nearly always true. With the internet, it’s possible for anyone to say anything about themselves.
It’s difficult for readers (and anyone else) to filter this into something meaningful. When someone else is saying you’re great at what you do, that’s an indication that you’re not full of yourself and that you might be worth listening to. There’s also a new feature called “Endorsements,” which makes it even easier for people to provide feedback.
No lengthy recommendations a needed—visitors simply click a button to confirm you are an expert in a particular field. Of course, you first must list your specific skills on your profile, so that others can confirm you are competent. You may find people you don’t know well endorse you. Don’t panic. This is partially how it should work.
You can find out who endorsed you, and for which skills, by clicking on the tiny arrow at the end of each endorsed skill: You’ll get the same results by clicking on the total number of endorsers, in blue, on the left.
You don’t need to ask others for endorsements (although you can). You can’t stop others from endorsing you, but you can manage endorsements, completely delete endorsements for one or more specific skills, or completely hide endorsements altogether in Edit Profile View: Note: Once endorsements have been hidden, they cannot be recovered.
4. Status Updates
A status update is news or information of interest to your followers. You can promote yourself with a status update like, “My book’s just been featured by Barnes and Noble!” You can have some fun: “If you’re happy today, share a smile with someone new!”
You can even ask a question: “I’m developing a new book in the area of supply chain management—what are your biggest challenges? Please let me know.” Status updates are shared via your Home page: Or via your Company Page, as we see Dell Computers doing here:You can also use the dropdown arrow to choose how to share the update: across LinkedIn, with only your connections, or on LinkedIn & Twitter:
5. Book Excerpts
Did you know you can upload a PDF book excerpt to your profile? When you go out to dinner, the smells from the kitchen often lead you to your dinner selection. When choosing a book excerpt, make sure to select a section of your manuscript that truly engages your readers. Give ‘em the lobster, not the broccoli!
First, add your publication here (look on right side of your profile page): Now, in Edit Profile View, you can add media, from Slideshare files to video and document, by simply pasting the URL into the field as instructed under “11 More Profile Tips”. Presto! A mini-gallery of your works.
6. The Squeeze Page
Your squeeze page is a single webpage where people can “opt-in” (“choose to receive by sharing an email address”) to receive more information from you or even to buy your book. The process of opting in is important, to avoid your being labeled a spammer by Google.
Getting permission from each person to send materials to them via email is key. There’s no credibility to be gained by avoiding the opt-in process! Most often, the squeeze page’s task is to sell, but it can also be a place where readers who are interested but not quite ready to purchase can visit to learn more.
You’ll want to offer a sneak preview of your book here, with a sample chapter, a nice cover image, your photo, perhaps your bio— so your readers can get a real sense of who you are and what your book is about. Add the domain name and URL to your profile, and visitors can go directly to your squeeze page for more information.
7. Message your network with a special offer
My advice here is to proceed with caution. You’re not a street vendor, and hawking your book every day is going to get you into trouble. In fact, if you keep shouting “Buy my book!” in the message channel, LinkedIn may eventually block your account. The right way to do this is to talk to people about your book in a non-spammy way.
For example, offer a free sample chapter with no obligation to buy, rather than a “Buy my book!” message. If you have a special offer, message your closest connections and ask them to share the news. Be brief, be on point, and be gracious when using the channel. You can message people individually, or send the same message to as many as 50 people simultaneously:
Simply click on Contacts, then Connections. A two-column box appears, with your connections listed in the left column. Scroll through this list, placing a check in the little box next to the names of those to whom you want to send your message.
Each checked name appears in the right column. Add as many as 50 names, then click on Send Message (at the top of the right column), and type your message into the fields. Don’t forget a fun subject line! You can perform this function about four times (200 contacts) before a warning message appears, threatening to block you from this activity. Don’t worry—this is one way LinkedIn prevents spam. The block is removed after a few hours, at which point you can resume.
8. Join LinkedIn Today
Publishers: http://www.linkedin. com/groups/LinkedIn-Today-Publishers-4204269. And find more ways to share your content: https:// developer.linkedin.com/whydevelop
9. Take Advantage of the LinkedIn Share Button
By embedding just a few lines of code into your website or blog, you can include the LinkedIn “Share” button as a way to spread your content on LinkedIn and enable others to share your content with their LinkedIn networks. LinkedIn Share Button .
linkedin share button html
If you use WordPress, the following tutorial is helpful: How to Add Official LinkedIn Share Button in WordPress. This is one of the best ways to get your content out there without being irritating. That’s because people who use the button genuinely feel your content has value and are happy to share it. LinkedIn Share Button .
Read Also :
- 10 Tips for Extra LinkedIn Learning
- 10 Tips for LinkedIn Groups
- 15 Tips for your LinkedIn Personal Profile
- 10 Tips for your LinkedIn Company Profile
- 10 Tips on linkedin status updates looking for a job
- How to Get 500 linkedin Connections Fast : 15 Amazing Ways
- linkedin Professional Headline Examples : 15 Tips to Improve linkedin Profile
- How to Promote Your Ebook On Linkedin : Ebook Promotion Ideas