When launching a new product, your promotion and launch strategy is of the utmost importance. There are several tools available in the market to leverage your efforts and ensure a successful product launch. Take a look at some of the most useful, must-have tools when preparing to launch a new product: ESSENTIAL TOOLS FOR A SUCCESSFUL PRODUCT LAUNCH .
ESSENTIAL TOOLS FOR A SUCCESSFUL PRODUCT LAUNCH
With new products, you want to make as many conversions as possible to make up for the revenue spent in developing the product. Unbounce helps you create landing pages that drive conversions with a range of pre-made templates available. You can easily create and customize mobile responsive pages to meet the needs of mobile users.
2. Google Analytics
Who could miss Google Analytics when it comes to marketing and analytics tools? While the fact that it’s available for free is already a good enough reason to use it, the best part is that it provides in-depth analysis on user behavior, site usage, and keywords. It can help you understand how users interact with your site so that you can make necessary improvements accordingly.
Every email marketing campaign needs MailChimp, so this makes for a necessary tool when you have to market your new product via email. You can collect email addresses, and give your subscribers with regular updates about the product. You can use the auto-responder functionality to send countdown emails that will help build hype around the new product.
It’s essential to start early when building a list to remarket to an audience. You can use the ReTargeter tool to drop cookies for first-time site visitors. This will then enable you to remarket to them later and leverage your product launch marketing efforts. The tool helps you create eye-catching, targeted ads to drive conversions and increase brand awareness.
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