Hello , Readers! WebProfessionalsBD has started a new and trending tutorial series titled as “A complete and total blueprint of SEO : Google ranking made easy” . In this series we will undergo all the importance factors and strategy of SEO ( Search Engine Optimization ).
WHAT IS SEO?
SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings.
In search results Google™ displays links to pages it considers relevantand authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.
Make Your Site Appear in Google™
Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple!
Check our SEO Explained in Pictures page for a quick
How Does Google™ Rank Pages?
Google™ promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google™ picks up on these authority signals. This virtuous circle creates strong and sustainable Google™ rankings.
, simple overview. It’s guaranteed to help you understand SEO.
A Simple 1-2-3 Guide to Getting Better Search Results
- Write fantastic, useful content that uses words and phrases used by people who search for your products and services.
- Make it easy for people to share and link to it.
- Keep doing it!
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it’s SEO.
Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
How Do I Get Links?
Links are important but don’t confuse quality with quantity and don’t think about links in isolation from your content. It’s vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.
Do your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this and you’ll start to see your website traffic increase.
What happens when you google something?
Have you ever wondered what happens when you google something? Or did you just chalk it up to magic?
My 5-year-old son thinks automatic doors are magic. I’ve even seen him walk up to a door and when it doesn’t open he’s shocked. But how do you explain something like automatic doors to a 5-year-old? No matter how you put it, he’s going to think it’s magic AND that it’s just supposed to work every single time.
What’s funny about this is that we adults are like that with search engines. When we search for something, we expect perfect results every time. When we get something remotely unrelated, we get a little annoyed. We expect Google and other search engines to just work or happen – like magic – hardly taking into consideration how frickin’ awesome technology is.
What Google does behind the scenes is really cool – and complicated. Here is their explanation of what happens: How search works. This is especially eye opening if you invest in SEO (search engine optimization) services.
Here is our own simplified version of what happens when you google something.
From the searcher’s perspective, it all starts with entering a search phrase in the Google text field and clicking Google Search, or I’m Feeling Lucky (if you’re one of those types of people). Google then returns the relevant results to your search.
But before any of that is possible, a lot of things must happen in order for Google to know what results to show you.
So here’s the quick and dirty overview of how it works:
Google needs to know what pages actually exists out there.
The way Google does this is with robots or “spiders.” Yes, much like the those crazy machines in the Matrix. Well maybe not so much like that, but it’s good for visuals. These Google robots constantly “crawl” through the internet and index webpages into its database. Notice I said Web pages – Google looks at each page as it’s own entity.
When Google finds a page and indexes it, a cached version of that page is saved into it’s database. Think of a cached page as a snapshot or screenshot of the page as it exists in that particular moment.
There are 2 tools that webmasters will use to help assist Google and their robot crawlers:
- Site maps: This is basically a document that is uploaded to Google and tells the robots what pages exists on your site, where they are at, and how often they are updated.
- robot.txt: This is a text file the tells the robots what to index and what not to index.
If changes are made to a page, those changes will not be recognized by Google until the crawlers come back and re-index the page and save it into the database. That is why it takes a little bit for the changes you make to take effect in Google. The frequency at which your pages are crawled really depends on your site, but typically it’s about a couple weeks to a month.
How does Google know what results to return?
This is where all the magic happens. We could get really deep here, but I want to keep this simple.
The key factor is relevance, among others. So let’s back up a bit to visualize how this works:
Let’s say Google has just indexed billions of Web pages and saved them into its database. Then you preform a search with a specific phrase. What happens next is Google takes the phrase you entered and goes into its database and returns a list of what it thinks is the most relevant pages to your search… And it does an amazing job to say the least.
But how does it know what pages are the most relevant? Here is a list of what Google takes into consideration when determining relevance:
- The Content – Google loves words. When it’s indexing a page, it looks at the words on the page and determines the topic of the page. It also looks at the words on the page to see if the keywords exists in the content that you entered into your search.
- Title Tag – The title tag is the content that you see at the top of your browser, in the tab. It is also the headline that is used when Google returns its results. Again, Google looks to see if the keywords in your title tag match the keywords in your search.
- Description – The description is the paragraph text that you see in the results that Google returns. Google is going to look to see if there are any keyword matches in this as well.
- URL – This is the Web address of your page. Google is going to look at the keywords used here as well.
- Backlinks – Backlinks are other, external, web pages that are linking to your page. With backlinks, Google looks at a lot of factors like: what is the relevance of the page link, how popular is that page, and many others.
This is just a short list of some of the factors that Google takes into consideration when finding the relevance of its indexed pages to your search.
How does Google rank the results that are returned?
This is another area that we could get really in-depth, but for the sake of this article we’ll keep it light.
When Google indexes a page and takes all the factors in to consideration (like the ones mentioned above), it basically ranks the page against all the other pages that would rank for that particular keyword. Then, when a search is performed, it loads all the results in order of rank. This is also known as the SERP – Search Engine Results Page.
Again this is a very high-level explanation of how all this works, but I hope it’s shined some light on how search engines rank websites and maybe gave you an idea or two on how to be more findable on the Web.
What Is a Google Algorithm?
Google algorithms follow the same basic definition and rule of an algorithm that we described. Think about the last time you searched for something on Google. Whether you typed “cute cat videos” or “shoe stores in Pennsylvania,” the search engine returned millions of results for you to choose from.
But how did it decide which results to show you, and in what order? An algorithm.
Google has a very complex algorithm for serving search results, and it changes relatively frequently. And although the company does not make the exact algorithm public, here are a few elements that we know for a fact have an impact on a page’s ability to appear in the results for certain keywords:
- The keyword’s appearance in the page’s title, header tags, and meta description
- The amount of naturally-occurring, organic links to the page
- The way the website performs on mobile devices, such as smart phones and tablets
Of course, these are just some of the characteristics the Google algorithm explores when determining how to deliver and rank pages. There are likely dozens, if not hundreds, of others.
How does Google determine which elements matter the most?
As the Google algorithm “reads” a webpage, it prescribes a pre-ordained numerical value to each trait it’s seeking on the page. That numerical value is then added to the end result. Thus, the web page that has the most desirable traits will rise to the top of the page rankings because the algorithm assigns it more importance.
These calculations by the Google platform are conducted incredibly quickly, and the rankings may fluctuate as web developers manipulate the attributes that contribute to page rankings across a website, or on a single page.
Therefore, rankings as assigned by the Google algorithms are fluid. A page that ranks third for a keyword may rise to first or fall to tenth as the content on both it and the other pages in the results change. Usually, the top spots are held by businesses that do search engine optimization, or SEO, on their sites.
Differences between On-Page and Off-Page SEO
Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence when it comes to improving your search engine rankings. To understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Let’s break it down.
There are two main buckets that search engines look at when evaluating your site compared to other sites on the web.
- On-page SEO looks at what your site (or your page) is about
- Off-page SEO looks at how authoritative and popular your site is
Put simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.
Wondering how on-site and off-site SEO is affecting your business? We’re happy to help — we love talking shop. Get in touch today.
What is On-Page SEO?
On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Here are the biggest factors included.
Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy. It is a good idea to work your target keywords into the headings of each web page, but make sure you accurately reflect your page content.
Put keywords into your URLs if possible. However, do not go changing all of your current URLs just so they have keywords in them. You shouldn’t change old URLs unless you plan on redirecting your old ones to your new ones. Consult a professional before doing this.
ALT TEXT FOR IMAGES
Any content management system should allow you to add something called “alt text” to all images on your website. This text isn’t visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content.
FAST-LOADING PAGES, OR PAGE LOAD SPEED
Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher in the search results.
The content on your pages needs to be useful to people. If they search for something too specific to find your page, they need to be able to find what they’re looking for. It needs to be easy to read and provide value to the end user. Google has various ways to measure if your content is useful.
Linking internally to other pages on your website is useful to visitors and it is also useful to search engines. Here’s an internal link to another blog post on our site that talks more about internal linking. Very meta.
On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly.
What is Off-Page SEO?
Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. A good analogy for how authority works is this. If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top. This is how a site like Wikipedia ranks for pretty much everything under the sun. It has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the top without any other effort. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites. You can type your domain name into here to see your score.
- Creating awesome content that people want to link to because it is valuable.
- Social media shares of your content that ultimately generate links.
- Outreach e-mails to influencers in your industry that ultimately link to you.
- Guest blogging on sites related to yours. These guest posts will have links back to your site.
While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity, and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. How many links do you need for good off-page SEO? That is a tough question and it’s going to be based on the domain authority of your competitors, as you want to make sure you’re playing in the same sandbox. SEOs also used to believe that buying links was a valid way of link building; however, Google will now penalize you for buying links in an attempt to manipulate page rank. You can also be penalized for submitting your links to link directories whose sole purpose is to increase your domain authority. Again, quality wins out over quantity when it comes to link building.
Which One is More Important?
It’s not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings in complementary fashion; however, SEOs generally advise getting your on-page SEO ducks in a row before focusing too much on off-page SEO. Just like building a house, you want to set the foundation first before building the rest of the house. Like a foundation, you may need to come back and do some maintenance to your on-page SEO from time to time. Balancing the two will help make your website “bilingual” so that your users can understand it as well as the search engine robots- and that’s how your rankings start to improve.
Google ranking made easy , SEO.